MULTIDISCIPLINARY CREATIVE LEADER AND MAKER
About Mark Musto

Mark is the founder and Chief Creative Officer of Curiosity Division, a new breed of creative consultancy that uses Design Thinking, storytelling and innovation strategy to solve complex, human-centered challenges, faster.

Prior to that, Mark was the co-founder and North American Executive Creative Director of The Accenture POD—an exciting new muscle designed to smash world-class creativity, Design Thinking and storytelling together with Accenture’s strategic and technological brilliance. Mark developed POD branding, governance, rules of engagement and proprietary Design Thinking techniques. He then grew the group to over 70 Creative Directors, Designers, Copywriters, Strategists and PMs across six cities, supervising PODs in New York, Toronto, Chicago, San Francisco, Austin and Atlanta. The POD continues to have a significant impact on Accenture, resulting in over a billion dollars in new business wins to date.

Before Accenture, Mark created transformative, multi-disciplinary brand experiences for blue chip clients in virtually every industry. Some of his more memorable projects include the “Every Journey Needs a Journal” effort for The Wall Street Journal, the SunTrust ‘Shine’ campaign credited with driving them to #1 in customer consideration, helping DirecTV become the premier satellite provider and creating the world’s first digital and social disease awareness campaign for AstraZeneca—the Cannes Grand Prix winning “Take it from a Fish” effort.

Mark works tirelessly to help companies not just talk about their expertise, but to demonstrate it out in the world. He also passionately believes in the power of design and creativity to transform more than just brands, but entire businesses—topics he speaks frequently on.

His work has been recognized in virtually every major award show around the world, including the prestigious Grand Prix at Cannes. Mark was also selected by Creativity Magazine as one of three hot creative teams nationwide.