AstraZeneca

Take it From a Fish

Client

AstraZeneca

Objective

Educate folks on the dangers of very high triglycerides in a thought-provoking, entertaining and sharable way. Then surround them with a holistic ecosystem of support and technology to keep them on track.

Role

Strategy – Copywriting – Creative Direction – Digital – Social

Solution

Honest question: who knows more about the healthy benefits of fish oil then, well, fish? Answer: no one. So we introduced the world to two almost-dead spokesfish—Sal and Marty. These rather verbose Stripped Bass comment on a variety of topics, from the merits of exercise and a healthier diet (ever seen a fat fish?) to some other inane stuff. But ice can only do so much. And the clock is ticking on old Sal and Marty. So listen up.

“WINNER OF MULTIPLE CANNES LIONS, INCLUDING THE WORLD'S FIRST GRAND PRIX EVER AWARDED IN THE PHARMA CATEGORY.”

Sal and Marty talk about the important things in life, like love and triglycerides. Just the usual chitchat between a couple of fish.

Meet Consuela. As Sal & Marty can attest to, she’s Spanish Mackerel, which is good fish to help lower triglycerides.

Best fins, Sal & Marty talk about how a diet with less sugar can help lower triglycerides.

As patient as Sal is with Marty, he’s not one to take poor work habits lying down. Even if it’s on a bed of ice.

Sal and Marty screw up, because that’s what fishes with no prior acting experience do.

Site And Mobile UX/Design. Animated 'Fish Slap' .gifs allowed loved ones to slap some sense into those that desperately needed it.

Here Fish tells the whole triglyceride truth & nothing but the triglyceride truth, so help him cod. Follow him at @fromafish

Next Project