DirecTV
Feel the Joy
Client
DirecTV
Objective
Create a repeatable, entertaining construct to deliver a variety of retail offers in a highly competitive industry.
Role
Copywriting – Creative Direction
Solution
The sheer joy of being connected to hundreds of channels of digital nirvana can overwhelm almost anyone. By transforming the DirecTV Installer into a ‘Bringer of Joy’, we turned a perceived negative (dish installation) into a thrilling appointment to look forward to. Recognized by Adweek’s Best Spots, National ADDY’s and Belding Awards.
“OFTEN IMITATED, THE INSTALLER PUT DIRECTV ON THE POP-CULTURE MAP AND HELPED SPUR THEIR RISE TO INDUSTRY LEADER.”