DirecTV
Blockbuster PPV
Client
DirecTV
Objective
Encourage DirecTV customers to enjoy new Pay Per View movies by pointing out a simple human truth: we watch our favorite movies, over and over again, often at the expense of exploring new ones.
Role
Copywriting – Creative Direction
Solution
Stars of our favorite movies break down the ‘Fourth Wall’ to remind us that there are always new movies on Blockbuster Pay Per View.
“THE ‘FOURTH WALL’ BECAME THE LONGEST RUNNING CAMPAIGN IN DIRECTV HISTORY, AND WAS RECOGNIZED BY ADWEEK’S BEST SPOTS OF THE YEAR, ADDY’S AND BEST OF SHOW AT THE BELDING AWARDS.”