DirecTV
Happy Watching
Client
DirecTV
Objective
When a DirecTV customer leaves, or ‘churns’, not only does their revenue stream evaporate, but reacquiring them in the future becomes an expensive proposition. Reducing churn, therefore, is mission critical.
Role
Copywriting – Creative Direction
Solution
‘Happy Watching’ helped thousands of DirecTV customers, stay DirecTV customers by humorously reminding them of all the amazing features they already had, but didn’t know about. Recognized by Adweek’s Best Spots, Beldings and National ADDY’s.