The Wall Street Journal
Journey
Client
The Wall Street Journal
Objective
The Wall Street Journal has always been tucked under the arms of C.E.O.’s, Presidents, and financiers the world over. But as its content evolved, we needed to shake up the perception that only business-minded people read The Journal.
Role
Copywriting – Creative Direction – Digital
Solution
“Every Journey Needs A Journal” tells the stories of once ordinary people and their extraordinary achievements. It celebrates surprising tastemakers, artists and titans, while helping us understand just how they got there. Through personal, hand-drawn ‘life journeys’, the platform encourages us all to embrace our own potential. Because the dreamers, the Mom and Pop entrepreneurs, the unsung people whose names we don’t know yet? Their journey has to start somewhere, too.
“INTIMATE PORTRAITS BY PLATON CAPTURE THE GRIT AND DETERMINATION NEEDED TO BLAZE EXTRAORDINARY JOURNEYS.”
