Mobius MD

Anonymous

Client

Mobius MD

Objective

Preempt Doctors, medical professionals and IT executives from switching to lower cost, generic documentation software—and stay with Mobius MD—the original cure for Documentitis.

Role

Strategy, Copywriting, Branding, Digital, Social, Creative Direction, Consulting

Solution

No one wants to admit how cheap they are, least of all Doctors. But the truth is, many try to scrimp on their software—with hilariously disastrous results. These are their stories, anonymized, so no one knows the error of their penny-pinching ways.

"TO THE PROFESSIONAL WHO TRIED TO SAVE A FEW BUCKS, MOBIUS MD SAYS, 'DON'T SETTLE FOR CHEAP IMITATIONS'."

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