Nuio
Find Your Flow
Client
Nuio
Objective
Launch Nuio, a tech start-up with ex-Apple leadership on a mission to disrupt the keyboard industry with revolutionary, human-centered design.
Role
Naming-Strategy-Copywriting-Branding-Digital-Social-Creative Direction-Consulting
Solution
Nuio blurs the boundary between people and technology, so users can reach a more productive state faster, and stay there longer. From this insight, we birthed ‘Find your Flow’, a strategic and creative North Star that informed every facet of the company, from logotype to voice, to typography and social media. See more at HelloNuio.com.
“NUIO WAS FOUNDED ON A RADICALLY SIMPLE IDEA: WHEN OUR HANDS BECOME ONE WITH OUR TOOLS, OUR IDEAS FLOW MORE FREELY.”
