Johns Hopkins Applied Physics Lab
Prove it
Client
The Johns Hopkins Applied Physics Lab
Objective
Position an elite group of APL researchers, scientists and engineers as the Navy’s go-to team for tackling gnarly innovation challenges.
Role
Strategy-Copywriting-Creative Direction-Workshop Facilitation
Solution
‘Prove it’ is an authentic tribute to both a team and a philosophy. Through rapid, cost-effective prototyping and a can-do spirit, APL does more in weeks than others do in months of costly meetings. This contagious bias for action isn’t just efficient— it’s mission-critical. Because when national security and sailors' lives are at stake, it’s not nearly enough to simply have an idea. You’ve got to prove it.
"WHEN NATIONAL SECURITY IS AT STAKE, IT'S NOT ENOUGH TO MERELY HAVE AN IDEA. YOU'VE GOT TO PROVE IT."
