Accenture Digital
The POD
Client
Accenture Digital
Objective
Help a global $150 billion dollar consultancy reimagine how they go to market.
Role
Strategy – Copywriting – Organizational Design – Workshop Facilitation – Design Direction – Consulting
Solution
Launch and scale an entirely new group called The POD—designed to smash world-class creativity, Design Thinking and storytelling together with Accenture’s leading strategic and technological capabilities. By starting small and rapidly testing new ideas and processes, we grew an initial seed investment of $216K into $344M in new client revenues. From there, we quickly scaled across North America, standing up PODs in New York, Toronto, Chicago, San Francisco, Austin and Atlanta. Mark sat on the North American Leadership committee, overseeing over 70 Creative Directors, Designers, Copywriters, Strategists and Project Managers. He also developed POD branding, governance, rules of engagement and proprietary Design Thinking techniques.
“A DYNAMIC VISUAL SYSTEM WAS CREATED TO DIFFERENTIATE THE POD FROM ACCENTURE, WHILE GIVING EACH REGIONAL POD A DISTINCT IDENTITY.”
“BY OPERATING AT START-UP SPEED, THE POD WENT FROM VAPORWARE TO GLOBAL CAPABILITY IN NINE MONTHS.”
