AstraZeneca
Take it From a Fish
Client
AstraZeneca
Objective
Educate folks on the dangers of very high triglycerides in a thought-provoking, entertaining and sharable way. Then surround them with a holistic ecosystem of support and technology to keep them on track.
Role
Strategy – Copywriting – Creative Direction – Digital – Social
Solution
Honest question: who knows more about the healthy benefits of fish oil then, well, fish? Answer: no one. So we introduced the world to two almost-dead spokesfish—Sal and Marty. These rather verbose Stripped Bass comment on a variety of topics, from the merits of exercise and a healthier diet (ever seen a fat fish?) to some other inane stuff. But ice can only do so much. And the clock is ticking on old Sal and Marty. So listen up.
“WINNER OF MULTIPLE CANNES LIONS, INCLUDING THE WORLD'S FIRST GRAND PRIX EVER AWARDED IN THE PHARMA CATEGORY.”
