Bloomberg
See What Others Miss
Client
Bloomberg
Objective
Visualize how Bloomberg’s up-to-the-second financial network helps users dig past the obvious and mine meaningful, actionable business insights.
Role
Copywriting – Creative Direction – Digital
Solution
“See What Others Miss” is a content series created at the speed of Bloomberg. Monday through Friday, real-time Bloomberg data is transformed into insightful stories, then produced and aired the very same day.
“WE SOUGHT TO DEMONSTRATE BLOOMBERG’S ALWAYS-ON INSIGHTS AND TECHNOLOGY RATHER THAN MERELY ADVERTISE THEM.”