The Wall Street Journal
Mentorship Program
Client
The Wall Street Journal
Objective
Introduce The Wall Street Journal to the next generation of business-minded readers.
Role
Strategy – Copywriting – Creative Direction
Solution
Simple, iconic shapes made from actual Wall Street Journal clippings metaphorically convey how the program stimulates conversation, encourages collaboration and broadens business knowledge, everyday. Recognized by the AIGA 100, Creativity Annual Awards and Print Magazine’s National Design Show.
"A MULTIFACETED PROGRAM DESIGNED TO HELP YOUNG EMPLOYEES REACH THEIR FULL POTENTIAL."
